Winnie’s Story of Business as Mission

In communities where jobs are scarce and opportunities are limited, business can be more than just a means of income—it can be a tool for transformation. Winnie, a baker and disciple-maker, understands this firsthand.

As the owner of Win All Bakers, Winnie doesn’t just run a business; she uses it as a platform to share the love of Christ and uplift those around her. Every Sunday, she leads a Discovery Bible Study, where she gathers with others to read Scripture, share insights, and grow together in faith. But her ministry doesn’t stop there.

Business as a Ministry

For Winnie, business is not just about making a living—it’s about making an impact. She intentionally uses her bakery to support those in need, especially within her disciple-making community.

“There was a lady in our Bible study who had lost her job and had nothing to feed her child,” Winnie shares. “I called her to my house, gave her some flour so she could cook for her child, and some money for groceries. In the little that I get from my business, I also help others in need.”

Without her business, Winnie says she wouldn’t be able to give. She believes that work is not just about providing for herself but also about being a blessing to others. “You cannot help someone if you have nothing to help. So you have to work, you have to do business, so that you can also help in the kingdom.”

Training the Next Generation

Winnie has a heart for the younger generation, particularly those struggling with joblessness. She sees business training as a way to equip them, not only with skills but also with a sense of purpose.

“There are so many youth who are jobless,” she says. “If I train them, they will have something to do. They will not be idle. And in training them about baking, I will also be teaching them the Word of God.”

Many people, she explains, have business ideas but don’t know how to begin. Through training and mentorship, she hopes to instill confidence in others, just as Videre has done for her.

The Impact of Videre’s Training

Winnie’s journey has been shaped by the training and support she received from Videre and its dedicated coaches. “We are not where we used to be,” she says. “It is still a journey, but we are moving forward.”

Her hope is that many more will receive the same kind of training that transformed her own business and ministry. “We are ready to learn. We are teachable. Whatever they will teach us, we will apply. So we need them in our lives.”

Winnie’s story is a powerful reminder that business can be more than a livelihood—it can be a vehicle for discipleship, generosity, and lasting change. Through her work, she is not only baking bread but also feeding souls, building up her community, and expanding God’s kingdom one life at a time.

Join the Movement

Videre exists to equip disciple-makers like Winnie with the tools and training they need to start and sustain businesses that serve as access ministries. If you want to be part of this mission—whether by donating, mentoring, or joining a trip—we’d love to connect with you.

Empowering Ministries Through Sustainable Business – Chris’s Story

At Videre, we believe in the transformative power of equipping local leaders with the tools and resources they need to make a sustainable impact. Chris Wasilwa, a leader overseeing eight counties in Western Kenya, is a shining example of how entrepreneurial support can amplify ministry efforts and change lives.

Chris leads a network of 2,000 churches and 5,000 disciple-making groups in his region. His dedication to advancing the gospel is matched by his innovative approach to sustainability. Through Videre’s program, Chris was able to restart his timber business, which has become a cornerstone of both his ministry and his family’s well-being.

Sustainability Fuels Ministry
The profits from Chris’s timber business go far beyond meeting his family’s needs. Chris uses these funds to invest in others, whether by helping a family in need with food or clothing or by supporting ministry gatherings with tea and refreshments.

One of these moving stories he shared involved his visits to Mount Elgon, where children and families often lack basic necessities. Chris collects clothes on market days and distributes them to those in need. This simple act of kindness has opened doors for reconciliation and sharing the Gospel among tribes historically in conflict.

Access Ministry in Action
Chris refers to his business profits as “access ministry,” enabling him to build relationships, serve communities, and introduce the hope of Christ. During one visit, his team brought gifts to rival tribal groups, creating an unprecedented moment of peace and unity. Through acts of generosity, these tribes not only welcomed his team but also prayed and learned together—an extraordinary outcome in a region marked by division.

Impact Beyond the Local Community
Thanks to the success of his business, Chris has been able to coach and support the leaders under his supervision, ensuring that their ministries continue to thrive. The ripple effect of his work is profound: stronger leaders, more effective discipleship, and countless lives touched by the Gospel.

At Videre, we’re inspired by stories like Chris’s, which demonstrate how sustainable businesses can empower ministry leaders to make a lasting impact in their communities.

As we scale up in 2025, we’re eager to equip more leaders like Chris to sustain their ministries and transform their communities. Join us by donating to support this work or by participating in one of our trips to witness the impact firsthand. Together, we can empower more leaders to make an eternal difference.